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BSE testing: What does the customer want

Last week we looked at the arguments that have been put forward by the USDA, the National Cattleman's Beef Association, and others in support of the USDA action denying Creekstone Farms the right to conduct BSE tests on all of the cattle that are processed at its plant.

On February 19, 2004, Creekstone Farms submitted a request to USDA to be allowed to conduct private BSE testing at their plant in Arkansas City, Kansas. Creekstone decided to voluntarily test all of its beef for BSE in order to regain its Japanese customers who pulled out of the U.S. market following the discovery of an animal in the U.S. with BSE on December 23, 2003. The Japanese importers have indicated a willingness to cover the extra costs of the BSE testing.

Creekstone proposes to use the same rapid-results BSE test that is being used by the French and Japanese to test 100% of their beef slaughter. Personnel in the plant have already been trained in the procedures necessary to conduct the testing. Some have even been sent to France to watch the testing in operation and learn what they can.

Despite the fact that the USDA argues that the testing of animals younger than 30 months is scientifically unnecessary, two animals in Japan and at least one in Europe younger than that have been found to be infected with BSE. The current testing procedures would not have caught those animals and segregated their meat from the food supply.

Japan requires the testing of 100% of its domestic cattle slaughter before that meat is allowed to enter the national food supply and is seeking to ensure that beef imports meet the same standards required of its domestic producers. The Japanese are not using the BSE testing of beef as a discriminatory trade barrier to favor its domestic producers.

In general, the role of federal regulations concerning food processing is to set minimum standards that have to be observed by all producers and processors. In the case of sanitary requirements, for instance, companies can implement procedures that exceed federal standards. In this case, however, it appears that the USDA is saying that the minimum safety standard of testing a fraction of the national beef supply is also a maximum standard and that companies will be prohibited from exceeding federal guidelines.

Responding to customer needs is one of the important tenets for marketing. Creekstone has built their operation on providing their customers with high quality Black Angus Beef. As Creekstone founder John Stewart said, "Steps in our processing facility like BSE testing are just one more part of the business model in that we are satisfying the needs of our customers and consumers.

Daryll E. Ray holds the Blasingame Chair of Excellence in Agricultural Policy, Institute of Agriculture, University of Tennessee, and is the Director of UT's Agricultural Policy Analysis Center (APAC). (865) 974-7407; Fax: (865) 974-7298; dray@utk.edu; http://www.agpolicy.org. Daryll Ray's column is written with the research and assistance of Harwood D. Schaffer, Research Associate with APAC.

Reproduction Permission Granted with:
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